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who we are
We're a team of curious thinkers, creatives, problem-solvers, and doers who care deeply about how brands show up in the physical world.
Everything we do: how we think, how we collaborate, and how we deliver, connects back to one simple purpose...
WE EXIST TO MAKE BRANDS THE HERO OF THEIR OWN STORY.
We succeed when our clients win, when their people are proud to wear and use it, their customers are excited to receive it, and every product becomes a powerful extension of the brand. Because the best apparel and merchandise don't just carry a logo; it sparks a connection, builds affinity, and leaves a lasting impression.
our foundations
creativity
Creativity is more than design. It’s solving business challenges with smart thinking at every stage. From strategy and product development through to sourcing and distribution, we create solutions that work commercially, operationally, and creatively for our clients.
execution
Execution is about disciplined delivery, strong governance, and brand guardianship at every stage. Our systems and processes ensure consistency. That means the right product is delivered the right way, and at the right time, meeting customer expectation and quality standards.
Relationships
We believe the best work comes from strong, like-minded partnerships built on trust, respect, and collaboration. We work closely with clients who value openness, shared accountability, and a positive way of working, because great outcomes come from great relationships.
our leadERSHIP TEAM
backed
by scale
Producto is a division of the BMC Group. Headquartered in Auckland, New Zealand and established in 1972, BMC Group employs over 500 people across retail, e-commerce, and wholesale channels, providing Producto with the operational strength, financial security, and supply-chain capability to support brands at scale.
Producto brings the agility and focus of a specialist team - supported by the scale, infrastructure, and retail discipline of the BMC Group.
Quick Help
(01) / What services does Producto offer?
We deliver design‑led, physical brand experiences across: apparel, uniforms, GWP, premium gifting, and merchandise. We start with research and insights and from there, we design, source, and delivery, products with purpose and lasting brand value.
(02) / Do you deliver globally?
We sure do! We deliver globally, with trusted international manufacturing partners and distribution networks that manage warehousing, fulfilment, and delivery across multiple markets.
(03) / Do you work with all industries?
Yes. We work across a wide range of industries, partnering with brands of all sizes. We tailor every solution to the specific needs of the industry and audience.
(04) / Do you customise products?
Absolutely, customisation is at the core of what we do. Every product is designed and made to suit your brand, audience, and purpose. From materials and design through to fit, finish, and delivery.
(05) / How do we start working together?
Simply reach out through our contact page or email us directly, we’ll schedule a quick call to discuss your project vision.